Add Pinterest to that list next to Facebook, Twitter and YouTube. Prospective students and alumni expect that their school will be present and active on their social network of choice. We think you’ll find quite a bit on campus to share. All you need is a smartphone to start snapping and uploading pictures.
Higher education should consider this a blessing, not a curse. Now that they have introduced the world to a more visual form of social media, Pinterest and its competitors are here to stay. While women make up the majority of Pinterest users, the male user base is quickly growing and currently makes up 31 percent of all users. Before we showcase some colleges that are leading the way on Pinterest, we should dispel a few myths: Currently, 17.3 percent of Pinterest users are ages 18–24, and usage is still growing dramatically. When Pinterest came along in 2010, it was students who swarmed to the site. One of the great things about social media is that colleges can kill several birds with one stone - marketing, PR, student engagement and possibly even teaching.
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